Mighty Auto Parts

Mighty Aauto Parts 317

Mighty Auto Parts aims to expand its domestic and international presence

by meeting its customers’ needs.

By Bianca Herron

Since it was founded in 1963, Mighty Auto Parts has worked diligently to provide the professional automotive service market with high-quality products and unparalleled customer support services. The Norcross, Ga.-based company has achieved its goals and more since it started franchising in 1970.

Today, Mighty is a leader in the automotive aftermarket arena. Its products include automotive preventive maintenance parts, chemicals, lubricants, and shop supplies. The company has 101 franchised and four company-owned operations in the United States, and four international master distributors. Mighty’s customers consist of more than 25,000 automotive service providers ranging from independent shops to large multi-bay facilities such as quick lubes, car dealerships, and tire centers.

Mighty will celebrate its 55th anniversary this year. The company is proud to have a “long tradition” and a great history, Executive Vice President of Sales and Business Development Josh D’Agostino says. “Our franchise model has developed over time from delivering and Mighty Auto info boxselling off merchandising trucks in the very beginning, to highly efficient warehouse distribution centers with high-turning inventory,” he says. “Our products and services have changed over the years, and we have done well keeping up with our customers’ needs as the industry evolves. We’re stronger now than ever.”

Driving Success

Mighty attributes its success to a business model that keeps pace with its competitive industry. “We have not only gotten better at what we do, but we’ve also remained up to date with the changes in the vehicle market by rolling out various key product programs and services,” D’Agostino says.

He notes that Mighty is committed to offering only the highest quality products sourced from top tier manufacturers across the globe. “We want our customers to rest-assured that their reputation for quality is safe with Mighty products,” he says, noting that what really differentiates Mighty is its service. 

All Mighty representatives are trained to be inventory management experts. The company’s auto service provider customers rely on Mighty to handle their entire stocking and replenishment needs, and ensure they consistently have the parts needed to service the vehicles that come into their bays. While Mighty ensures the parts needs are met, it also guarantees that the shop’s backroom is stocked with only the necessary parts and that there is no obsolete or slow-moving products. “This keeps inventory lean and turning, which has a direct impact on cash flow, and ultimately profits,” D’Agostino says.

In addition to inventory management, Mighty offers an array of training, technician resources, business tools, and more, D’Agostino adds. “As we state in our tagline, ‘more than parts…partners,’ our goal is to be a valued business partner to our customers and help them to be successful,” he says. 

Mighty Franchisees

Mighty has two different types of franchisees. The first is what it calls an “individual entrepreneur,” which might be a family-owned business. “We are their only business,” D’Agostino explains. “For this franchisee, we look for someone who is entrepreneurial, relationship-oriented, passionate about automotive and willing to follow a system.”

It also has “strategic franchisees.” These are operators of existing automotive-related businesses, such as a chain of car dealerships, tire shops or auto service facilities. In this role, Mighty looks for someone to integrate its operation into their existing business and promote it to the broader community.

“These individuals need to be willing to hear us out about how they can integrate our business into theirs,” D’Agostino says. “So we look for strategic partners who have a sizeable-based business, and are willing to integrate a Mighty franchise, follow our business model, and focus on growth.”

Mighty provides a high degree of support to all of its franchisees through various programs, including training via online with Mighty University, as well as classroom-style and site visits by dedicated marketing and sales teams. The company also has a franchise operations team. It focuses on the effectiveness of its business model, best practices, benchmark, and consults and coaches franchisees from commitment throughout the life of their ownership.

A principal area of support to the franchise system comes with Mighty’s product programs. “Our product programs are the result of us establishing supplier relationships with the world’s leading original-equipment manufacturers on behalf of the entire system,” D’Agostino explains. “So instead of each individual franchise negotiating with a supplier, we do that. By managing and vetting our supply partners and setting up the best programs for our franchises, we are monitoring our quality.”

Mighty’s franchise/franchisee relationships have been critical in its success. “We have a very strong relationship with our franchisees,” D’Agostino says. “We trust each other and actually work together. We have created longevity in our franchise system, which is very beneficial to our success.”

In fact, Mighty Auto Parts has been named one of the top 50 franchises for 2018 by Franchise Business Review following an extensive survey of franchisees. Survey topics ranged from training and support to operations, to franchisor/franchisee relations, and financial opportunity. Mighty was one of 307 franchise brands participating, representing more than 28,000 franchise owners across North America.

Looking Ahead

D’Agostino has been with Mighty two years and brings 16 years of automotive aftermarket experience to his role. He says that he is most proud of the company’s franchisee relationships. “We receive very strong engagement from our franchisees,” he says. “For instance, they attend our national meeting at a very high rate. I think it’s very much a strong relationship and you can see, feel and hear that in our operations. We are continuously striving and working for those type of strong relationships.”

As Mighty Auto Parts moves forward, it aims to grow strategically. “We’re looking at about 30 markets domestically where we think we can grow,” D’Agostino concludes.

“We also think we have only scratched the surface on our international growth. Currently, we are looking to expand into the Middle East, Canada and Central America. We have so much potential to take the Mighty brand even further.”

 

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