Home Franchise Concepts helps its franchisees grow their home-based businesses
through unwavering commitment and support.
By Stephanie Crets
What separates Home Franchise Concepts (HFC) from other franchisors is more than its 20 years of franchising expertise and proven business model. It’s more than its three brands leading the marketplace in window coverings, home organization and concrete flooring. The company’s long-term success stems from the leadership and vision behind the team at HFC and the goal of bringing greater value and continued support to franchise owners. It’s about “going deeper into each franchise territory and providing more opportunities for our franchisees,” CEO Shirin Behzadi says.
The company’s history started in 1992 with the launch of Budget Blinds. Today, the brand consists of more than 1,000 exclusive territories in the United States, Canada and Mexico. Franchise owners provide innovative window covering solutions for residential and commercial customers.
“Our franchisees are not just selling window coverings; they are consultants providing solutions for their customers’ needs,” Behzadi says. “They meet in a customer’s home or business, guide them to find the right window treatment styles and solutions, measure the windows, order the products and expertly install them. As well, we have the best warranties in the industry. Our franchise owners are very professional, well-trained and offer the highest-quality products to fit any budget – from high-end to a more basic need.”
In 2010, HFC launched Tailored Living, its second concept. Providing custom storage and organization solutions for the home and garage, Tailored Living consists of more than 200 exclusive territories in the U.S. and Canada. The brand specializes in closet, pantry, entertainment, home office and commercial organizational systems, as well as cabinetry for the garage and garage flooring. Additionally, Tailored Living offers Murphy bed systems. Franchise owners work closely with customers in their home and business to show them exactly how their custom solution will look, using Tailored Living’s proprietary D’Vinci 3-D design software.
“Part of the reason our franchisees’ average sales outpace the home improvement market averages is because we are very good at staying ahead of trends with innovative products, initiatives and technologies,” Behzadi notes. “We keep a finger on the pulse of our customers’ needs through corporate efforts and franchisee feedback. Additionally, we have teams sourcing the world so we can keep pace with the growing popularity of global trends.”
HFC’s third concept, Concrete Craft, was launched in 2014 and offers interior and exterior handcrafted concrete overlay solutions for floors and vertical surfaces, including stained, stamped and resurfaced concrete. As with Budget Blinds and Tailored Living, the Concrete Craft franchisees are professional design consultants who assist customers with finding the best solutions for their homes or businesses. They manage every step from design to installation with satisfaction guaranteed.
“Each of our concepts are home improvement related and work synergistically together,” Behzadi explains. “First and foremost, across all of our concepts, our goal is to make existing franchisees more successful. We accomplish this through a number of ways, such as innovative products, comprehensive national marketing strategies and media buys in conjunction with local marketing support. As we expand our footprint, we can improve our collective strength. One of our ongoing goals is to continue awarding franchises throughout North America and, eventually, internationally. Our plan also includes acquiring more concepts that will work synergistically with our existing portfolio and thereby offering more solutions for consumers and businesses.”
HFC’s business models are proven to work for both franchisees and customers. Thanks to the flexibility and scalability HFC offers its franchisees, they can be a single owner/operator, scale up to be a manager of several employees or execute an executive strategy with multiple territories. “We have franchise systems in place that, for years, have generated very strong reported sales,” Behzadi explains. “All three of our brands are market leaders, innovators, and the largest in North America for one reason – we attract amazing people and empower them with the best products, pricing and warranties available.”
HFC encourages people to become franchisees, especially if they want to own their own business and associate with a company that has a proven track record of success. A perfect HFC franchisee is one who is self-motivated, professional, has an entrepreneurial spirit and is willing to follow a proven system. A home improvement background is unnecessary. Once an individual is ready to enter the world of franchising, HFC offers a generous start-up package that includes an in-depth, two-week training course and samples of the products they will be selling. The training covers all phases of operating their business, as well as product and hands-on installation instruction.
Post-training, HFC offers ongoing support, which, Behzadi said, is where the company truly shines. This includes continuous business coaching, IT support with setting up and maintaining proprietary software programs and coordinated marketing efforts on local and national levels. Additionally, HFC hosts national conventions for continuing education, networking, awards and fun. HFC sponsors 30 to 50 local meetings each year where HFC travels to different locations to meet with franchisees.
“I’m so proud of the fact that we are able to bring more value to our franchisees,” Behzadi says. “We will continue to work hard to bring more exclusive products, initiatives, programs and training to empower and separate our franchisees further in the marketplace. As well, I’m looking forward to growing our footprint, to becoming a household name and to adding to our family of successful brands.”