Franchisees must be prepared to navigate a vastly different real estate market

than they did 12 or 18 months ago.

By Brian Bern and Samantha Berk

Lack of space, ever-increasing rental rates and increased competition from corporate tenants and new concepts are squeezing franchisees out of prime locations. But franchisees can navigate these critical stages of the real estate cycle by acting fast, demonstrating value and negotiating smart terms.

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