Mobile Technology

: Samantha Holloway; Columns; 08 March 2019

Mobile Technology

Five ways franchises are using mobile technology to improve field execution,

maintain quality and brand standards and boost profitability.

By Samantha Holloway

With an estimated 4,000 franchises competingfor 14,000 franchise candidates across the United States, according to recent calculations by Joe Mathews, CEO of Franchise Performance Group, simple supply-and-demand economics suggest that franchisees have significant choice and leverage in how, and with which brands, they spend their investment dollars. “This total for new franchisees entering the market is not enough to support the nearly 4,000 franchisors and 300 new concepts that enter the marketplace each year,” Mathews observes.

Franchising PR

FranchisingPR

A graceful exit: How to use PR to position your franchise brand for acquisition.

By Heather Ripley

You built a successful business from the ground up. Then you took that great idea and expanded it into a thriving franchise network. But now you might be looking for the exit, if not to retirement then maybe to a new entrepreneurial adventure.

In the day-to-day effort of keeping your franchise network growing, you may have overlooked an important factor: your exit strategy.

Re-Enfranchised Workers

DISENFRANCHISED WORKERS 01

Are today’s disenfranchised workers a good fit for your franchise?

Here are three points for franchisors to consider.

By Mark Cottle

More-frequent layoffs and poor wage growth have left many American workers feeling less-than-enthusiastic about their jobs. Gone are the days of positions being protected by longevity, and mergers are regularly causing job loss. What’s more, inflation has risen at nearly the same pace as wages, leaving individuals with stagnating buying power over the past four decades.

Leadership Communication

Communication

Effective communication skills are vital for any franchise executive. Here are ways to develop those skills.

By Bill Corbett Jr.

Leadership and management experts agree that effective communication by leaders is critical for organizational success both in the short and long term. In the franchise sector, leadership communications offers both challenges and tremendous opportunities.

The Omnishopper Dilemma

Omnishopper

How multi-location businesses can connect online advertising to offline sales.

By Amanda Martin

The omnishopper is a consumer who researches products online but goes to a physical store to purchase them. Seventy-six percent of omnishoppers end up doing most of their shopping research online, which means there is an incredible opportunity to influence the consumer’s eventual purchase through online advertising, but also an incredible gap in a marketer’s ability to measure that influence in terms of actual sales lift.