- Samantha Holloway
- Columns
Mobile Technology
Five ways franchises are using mobile technology to improve field execution,
maintain quality and brand standards and boost profitability.
By Samantha Holloway
With an estimated 4,000 franchises competingfor 14,000 franchise candidates across the United States, according to recent calculations by Joe Mathews, CEO of Franchise Performance Group, simple supply-and-demand economics suggest that franchisees have significant choice and leverage in how, and with which brands, they spend their investment dollars. “This total for new franchisees entering the market is not enough to support the nearly 4,000 franchisors and 300 new concepts that enter the marketplace each year,” Mathews observes.