Franchise conventions

A stellar conference leaves franchisees excited, encouraged

and full of fresh zeal for the business.

By Kyle Zagrodzky

Too many companies have decided to stop having conventions, and though the choice may save a few dollars, it can end up costing in the long run. Conventions get people excited, boost morale and team spirit, help people create better connections, and open new pathways to learning and professional development that ultimately have a dramatic impact on the business.

 FUNDING 01

The first thing to do when funding a franchise is to get a clear view

of your personal financial situation and draft a strategic business plan.

By Stephen Sheinbaum

It’s not hard to see why more and more people are finding the path to entrepreneurship through franchising: They can get an instantly recognizable brand, proven products and support with everything from build-out to marketing. But whether you are setting up your first franchise or using your success to add another location, you are going to be spending a lot of time on funding decisions. There are right ways to make those decisions and wrong ways to avoid.

Valuation indie stock

Many franchise agreements are drafted to provide the franchisor a unilateral right to purchase a franchise.

By Scott Ratchick, Scott Augustine and Jill Johnson

How much is my franchise business worth? How much will it be worth in a few years? How much will it cost me to build that value? Will I be able to get that value out of the business? Be sure to maximize the value of your franchise when negotiating agreements.

 CHIP CARDS 01

The adoption of chip cards at franchises instead of having customers swipe credit cards

can reduce fraud, but it may result in more chargebacks and many more disputes.

By John Gotaskie Jr.

The credit card industry in the United States haltingly moved toward greater issuance and acceptance of chip-enabled credit cards – sometimes called EMV (for Europay, MasterCard and Visa) cards – last year. A chip-enabled card – or simply, just a chip card – works differently from a card with a magnetic strip.

Email marketing indie stock

A certain degree of skill and artistry is involved in crafting a winning email campaign. Here are five missteps to avoid.

By Kevin Layton

Email is by far one of the best digital marketing solutions to have in your toolbox. However, there is plenty of room for error in an industry rife with regulations, delivery, filtering and other technology concerns, as well as a glut of ever-evolving best practices.

Although email marketing is definitely not rocket science, a certain degree of skill and artistry is involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns. Email campaign failure can happen for a multitude of reasons, and the five missteps listed below are among the most common and easily avoidable offenses that every online marketer should strive to avoid.

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