Digital Signage 481055084

How can a franchise owner stand out in a sea of traditional display ads?

By Sylvain Bellaïche

With the advent of affordable and reliable digital signage and easy-to-use software to run it, franchise owners are increasingly utilizing this technology as an attractive option for connecting with their clientele. Franchisees who have not yet done so might be asking themselves: What are the specific advantages that digital signage can bring?

Crisis Mgmt

Prepared for a crisis? Be proactive to minimize damage to your entire franchise brand

and franchisees’ standing in their communities.

By Heather Ripley

Even the most sound franchise business is susceptible to a crisis. It could come in the form of a damaging review, poor franchisee behavior or an uncontrollable disaster. It could occur in the corporate office or at an individual franchise.

Social media

A cry for Yelp: Tips for franchisees who want to maximize

the benefits of the popular social media app.

By Jenna Oltersdorf

Your Yelp page will make or break your business. It’s usually the first place a potential customer will go, even before your website, so it’s important that it’s all buttoned up. The restaurant scene is already competitive, so don’t let your Yelp page – something you can (mostly!) control – be the reason customers eat down the street.

Buttermilk Sky Pie Shop interior02

Good design is good business. That’s why you need to think strategically

about how it can help you create a unique and consistent customer experience.

By Greg Terry

Is the design of your franchise business attractive to your customers? Does it make them want to come in and stay awhile? If you hesitate in answering these questions, you need to take a hard look at your architecture and design.

Regulations

Franchisees considering generational transfers

need to plan for heightened regulations.

By Keith Plywaczynski

For every business owner, a personal exit strategy is as important as the operational and strategic decisions that running a business requires. Planning for the future and monetizing your life’s work is a vital step in the franchise lifecycle. If your personal exit strategy is creating a family legacy through generational transferring, be wary of heightened regulations.

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