Remote Monitoring

How a franchise operator enhanced security through innovative cloud-based technology.

By Lisa Ciappetta

Securing franchise businesses with multiple locations can be challenging. A cloud-based integrated security system can secure each location and serve as a management tool allowing business owners to administer and monitor their operations from anywhere, at any time.

Engagement

Engage with employees even before you hire them to lay the groundwork for fruitful relationships.

By Darren Findley and Kim Shepherd

Employee engagement is a widely accepted best practice, but a lot of companies are missing a great opportunity by starting engagement programs during or even after onboarding new employees. The recruitment experience influences engagement, and a deliberate approach will help ensure the experience lays the groundwork for a long, mutually beneficial relationship between employer and employee.

Personal branding

Pitch perfect: How thinking like a news reporter will get media coverage for you and your franchise.

By Bill Corbett Jr.

What’s the secret to getting the media to cover and report positive stories about you and your franchise? The answer is simple: Think like a reporter or editor. By understanding what these professionals need, you will then be able to craft effective pitches and obtain the coverage you desire.

Tax reform

A changing landscape: What upcoming tax law changes could mean for franchise owners.

By Cramer Soebbing

Since President Trump took office, there has been speculation in the franchisee community about the country’s future tax laws and the laws’ effects on their businesses. Now that the president and the House have seemingly moved on from their attempts to overhaul our nation’s healthcare law, tax reform appears to be the next item on the administration’s agenda.

Women

Women are powerful in the business world and yet they may not realize it.

Here’s how they can excel in the franchise arena.

By Kim Shepherd

Presenting to different organizations is a great executive perk. It lets me share insights and strategies for creating success. Women's business organizations often invite me to speak, and they usually expect me to focus on women's struggles, the glass ceiling and other issues – they want me to motivate women to keep up the struggle. There's only one problem: I don't think focusing on the struggle is such a good thing.

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