Ownership Transition

: Cramer Soebbing; Columns; 17 April 2018

Ownership Transition

Thinking of retirement? Here are some considerations for transferring ownership to the next generation.

By Cramer Soebbing

It is no secret that the American workforce is in a time of transition. Most estimates state that roughly 10,000 Americans are retiring per day. That number is largely driven by the baby boomer generation, which accounts for just under 25 percent of the American population and roughly the same percentage of the American workforce.

Digital Publicity

Who should manage your social media presence? Remember, you get what you pay for.

By Heather Ripley

The most successful franchises are all about return on investment. On the corporate side, years are spent developing the perfect business model and fine-tuning the back-office systems that provide the best value to franchise owners.

Cybersecurity

Franchisees are a popular target for hackers. Here are steps you can take

to thwart an attack.

By Saylor Frase

Many franchise organizations have hundreds, or even thousands of locations around the world, all with varying degrees of sensitive customer information. Criminals make franchisees a high priority because of brand visibility and the fact that franchise locations typically don’t have the same resources – budgets, expertise and technologies – invested in their security efforts as do corporate franchisors. Hackers hunt for the weakest link in the highest-value target, and unfortunately, franchisees fits the bill.

Digital Marketing

Digital marketing is a must for today’s franchise.

Here are five steps to make it work even better.

By Jay Friedman

It’s 2018. “Doing digital” is no longer an option. The question is now how much of our budgets to dedicate to digital. I’m now in my 20th year of helping franchisors and franchisees with marketing, and there are some clear best practices that both parties can follow to get the most out of their digital marketing.

Franchise Insurance

Franchise insurance

Reduce your risks and work with an industry-dedicated insurance company

to safeguard against natural and man-made disasters.

By Bill Strout

Hurricane Harvey. Delivery driver accidents. California wildfires. So much puts franchises at peril, yet so few business owners have the time to properly research and safeguard their investments against these risks.

Luckily, there are insurance companies with a focus on franchises that are extremely familiar with these dangers and the best way for franchise owners to protect against them, or at least minimize their impact. Here are tips and checklists to help you protect yourself.