Franchise Entrepreneurs

: Rob Basso; Columns; 27 April 2018

Franchise Entrepreneurs

Entrepreneur 1

Master the balancing act: How entrepreneurs can leverage

the opportunities franchise organizations offer.

By Rob Basso

Is it possible for an entrepreneur to work within the framework of a franchise system? Is the desire to take risk, think outside the box and create new products or services possible when owning one or more franchises?

The answer to these questions is yes.

Email Marketing

How to improve a restaurant’s brand image with email marketing.

By Colby Cavanaugh

If you work for a large restaurant group, chances are you’re sending customers regular email updates on news such as restaurant openings, menu updates, event invitations, giveaways and so forth. However, while many restaurant groups turn to email as a marketing tool, far too few actually utilize the best practices needed to do it well and get lasting results.

Digital Publicity

Who should manage your social media presence? Remember, you get what you pay for.

By Heather Ripley

The most successful franchises are all about return on investment. On the corporate side, years are spent developing the perfect business model and fine-tuning the back-office systems that provide the best value to franchise owners.

Ownership Transition

Thinking of retirement? Here are some considerations for transferring ownership to the next generation.

By Cramer Soebbing

It is no secret that the American workforce is in a time of transition. Most estimates state that roughly 10,000 Americans are retiring per day. That number is largely driven by the baby boomer generation, which accounts for just under 25 percent of the American population and roughly the same percentage of the American workforce.

Digital Marketing

Digital marketing is a must for today’s franchise.

Here are five steps to make it work even better.

By Jay Friedman

It’s 2018. “Doing digital” is no longer an option. The question is now how much of our budgets to dedicate to digital. I’m now in my 20th year of helping franchisors and franchisees with marketing, and there are some clear best practices that both parties can follow to get the most out of their digital marketing.