The Video Game

Why franchisees and franchisors must embrace video – now.

By Bill Corbett Jr.

The mobile revolution is here and mobile video is a major part of it. It is time that every franchisee and franchisor gets in the video game. Sitting on the sidelines is no longer an option; failure to leverage this powerful tool will leave your organization and individual franchises in the dust of smarter and more video-savvy competitors.

Digital Marketing

Ten things hotel franchisees should know about digital communications,

including digital signage and beacon technology.

By Sylvain Bellaïche

The rapid rise in popularity of Airbnb and similar services has served both as a warning and as an inspiration to hotel franchisees. On one hand, placing the ability to both offer and book lodging directly into consumers’ hands reduces the need to pay for traditional hotel booking services. On the other hand, the roles of digital technology and digital marketing can inspire the hospitality sector as a whole to improve the guest experience while creating loyalty for your franchise.

Financing Growth

Here are three ways for a franchise to finance its growth plans.

Which will work best for you?

By Cramer Soebbing

Establishing cash flow is a main objective for franchisees. When an established franchisee is looking to expand their business and, in turn, their cash flow, inevitably the main question becomes: What is the best way to finance my growth plans? Whether owners look to grow their businesses through unit expansion, equipment updates or unit remodels, there are three principal means for franchisees to fund their growth:

Keys to Success

Why building a customer experience is critical for franchisees, even in our digital age.

By Ben Davis

When it comes to running a franchise, 95 percent of the factors for success are the same as those for a small business owner: maintaining cash flow, finding new customers and retaining quality employees, to name a few. Having the benefits of being both an entrepreneurial business owner and interdependent with your franchisor can lead to exceptional success for a franchisee. If you can take shamelessly, learn from others, give freely and share your learnings, you’ve set yourself up for success.

Franchise team

Why it’s so important to cast a unified corporate vision amid competing priorities.

By Bucky Cook

Competing visions and ideas are fundamental to any growing brand. As your corporate team grows, you’ll start to notice your resources being pulled in a million different directions as each department pursues its own goals for the brand. There’s an old joke that production tells marketing to “sell something we can make,” while marketing tells production to “make something we can sell.” This tension presents both a challenge and an opportunity for brands, and how leadership chooses to navigate it will often set the course for longterm success or failure.

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