Master the balancing act: How entrepreneurs can leverage

the opportunities franchise organizations offer.

By Rob Basso

Is it possible for an entrepreneur to work within the framework of a franchise system? Is the desire to take risk, think outside the box and create new products or services possible when owning one or more franchises? 

The answer to these questions is yes.

Read more: Franchise Entrepreneurs

Thinking of retirement? Here are some considerations for transferring ownership to the next generation.

By Cramer Soebbing

It is no secret that the American workforce is in a time of transition. Most estimates state that roughly 10,000 Americans are retiring per day. That number is largely driven by the baby boomer generation, which accounts for just under 25 percent of the American population and roughly the same percentage of the American workforce. 

Read more: Ownership Transition

How to improve a restaurant’s brand image with email marketing.

 By Colby Cavanaugh

If you work for a large restaurant group, chances are you’re sending customers regular email updates on news such as restaurant openings, menu updates, event invitations, giveaways and so forth. However, while many restaurant groups turn to email as a marketing tool, far too few actually utilize the best practices needed to do it well and get lasting results. 

Read more: Email Marketing

Who should manage your social media presence? Remember, you get what you pay for.

By Heather Ripley

The most successful franchises are all about return on investment. On the corporate side, years are spent developing the perfect business model and fine-tuning the back-office systems that provide the best value to franchise owners.

Read more: Digital Publicity