Risk Management

Taking steps to insulate the business from delivery driver risks is crucial

to the wellbeing of your franchise.

By Bill Strout

In Georgia, a jury recently awarded $11 million to a woman involved in an automobile accident with a pizza delivery person, according to Courtroom View Network. The accident occurred at night, in the rain. In California, a court awarded an 87-year-old woman with several million dollars after an 18-year-old delivery person drifted into the wrong lane and into the path of her vehicle, according to The San Diego Union-Tribune. The delivery driver suffered a medical condition behind the wheel and the jury felt the driver’s employer should have done more to ensure their driver could work safely with her condition.

Entrepreneur 1

Master the balancing act: How entrepreneurs can leverage

the opportunities franchise organizations offer.

By Rob Basso

Is it possible for an entrepreneur to work within the framework of a franchise system? Is the desire to take risk, think outside the box and create new products or services possible when owning one or more franchises? 

The answer to these questions is yes.

Ownership Transition

Thinking of retirement? Here are some considerations for transferring ownership to the next generation.

By Cramer Soebbing

It is no secret that the American workforce is in a time of transition. Most estimates state that roughly 10,000 Americans are retiring per day. That number is largely driven by the baby boomer generation, which accounts for just under 25 percent of the American population and roughly the same percentage of the American workforce. 

Email Marketing

How to improve a restaurant’s brand image with email marketing.

 By Colby Cavanaugh

If you work for a large restaurant group, chances are you’re sending customers regular email updates on news such as restaurant openings, menu updates, event invitations, giveaways and so forth. However, while many restaurant groups turn to email as a marketing tool, far too few actually utilize the best practices needed to do it well and get lasting results. 

Digital Publicity

Who should manage your social media presence? Remember, you get what you pay for.

By Heather Ripley

The most successful franchises are all about return on investment. On the corporate side, years are spent developing the perfect business model and fine-tuning the back-office systems that provide the best value to franchise owners.

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