Cybersecurity

Your franchise could be breached and you might not even know it. What can you do about it?

By Saylor Frase

In just the last 25 years, the security landscape has changed drastically, and it continues to evolve at a rapid pace. Today, hackers are part of a billion-dollar-plus industry designed to make money. Their motives have changed over the years, so has their modus operandi. 

IFE 1

Photos courtesy of IFE

In growth mode: The International Franchise Expo sparks a conversation

about franchise trends worth watching. 

By Bill Corbett Jr. 

With close to 800,000 franchise locations in operation in the United States, it is clear the nation’s entrepreneurial spirit is alive and well. Along with the number of operating franchises, the number of franchisors and the diversity of their offerings continue to expand into new sectors. To get a clear picture on current trends, it is critical to find out from the experts what they are observing today and where they see the industry going in the years to come. 

Digital Marketing

Should digital marketing be consistent across a franchisee’s portfolio of locations or brands?

Not necessarily.

By Jay Friedman

There are often “truths” we believe to be universal, but then we learn they are not. In marketing we’re taught to build a brand, have consistent messaging across media channels and use frequency to drive the message home. The franchising model, however, makes this more complex.

Email marketing

How email marketing can help multi-unit franchises improve communication with customers.

By Nora Snoddy

Managing multi-location franchises comes with a unique set of challenges. Franchise leaders must address the individual needs of their locations, yet maintain a cohesive brand image across all of them. They must empower their franchisees, but at the same time ensure they’re providing a consistent experience for customers. 

Automation

The Robots Are Coming!

But will they take over your franchise?

How to think about automation’s impact on your business.

(Hint: Don't forget about the power of people.)

By Ben Davis

At a recent industry event, I overheard someone comment to a friend that they wouldn’t want to purchase a certain franchise concept because the franchisor is “planning to replace everyone with robots.” The comment seemed a bit absurd, but not necessarily surprising given how fast technology is advancing in the areas of machine learning, automation and artificial intelligence.

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