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A foundation for success: Tips on how you can create a corporate culture that works for everyone.

By Mark Cottle

It is often said the goals of franchisees and franchisors are the same, meaning one cannot be truly successful without the other. Anything franchisors do to make running a business easier for their franchisees will ultimately pay off for them. One of the most important aspects of laying the foundation for franchise success is helping franchisees define their workplace culture.

WomenFranchising 

The top three things franchisors look for in a franchisee,

and why women make excellent franchisee candidates.

By Lynne M. Hanson

Women are becoming business owners at increasingly higher rates, and the same is true for the sale of franchised businesses. The International Franchise Association (IFA) reports that in 2017, women owned 27 percent of franchised locations, compared to 20.5 percent in 2007. That doesn’t even include another 17 percent of franchise businesses owned by male/female partnerships.

Mobile Technology

Five ways franchises are using mobile technology to improve field execution,

maintain quality and brand standards and boost profitability.

By Samantha Holloway

With an estimated 4,000 franchises competingfor 14,000 franchise candidates across the United States, according to recent calculations by Joe Mathews, CEO of Franchise Performance Group, simple supply-and-demand economics suggest that franchisees have significant choice and leverage in how, and with which brands, they spend their investment dollars. “This total for new franchisees entering the market is not enough to support the nearly 4,000 franchisors and 300 new concepts that enter the marketplace each year,” Mathews observes.

healthwealth

How being proactive can help you shape up both your personal health

and your financial wellness.

By Cramer Soebbing

The overlap of personal health and wealth is much more significant than franchise owners realize. Each plays a fundamental role in our lives. Success (and difficulties) in one can lead to similar outcomes in the other. Parallel to how you might take an approach to good health, good financial wellness takes planning, discipline and – typically for best results – guidance from specialists to ensure individuals are held accountable and ultimately goals are achieved.

FranchisingPR

A graceful exit: How to use PR to position your franchise brand for acquisition.

By Heather Ripley

You built a successful business from the ground up. Then you took that great idea and expanded it into a thriving franchise network. But now you might be looking for the exit, if not to retirement then maybe to a new entrepreneurial adventure.

In the day-to-day effort of keeping your franchise network growing, you may have overlooked an important factor: your exit strategy.

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