Leadership

How to leverage strong leadership to attract and keep franchise talent. 

By Bill Corbett Jr. 

The economy is heating up and the competition for employees is also getting more challenging. Organizations – including franchise companies and franchise locations themselves – must do whatever they can to stand out as well as pique the interest of those who are seeking jobs as well as careers. 

We know that the cost of acquiring and training a new employee is high and that employee turnover can cause turmoil within an organization. How can franchise owners address these challenges, create strong teams and loyal and motivated employees, as well as keep turnover rates down?

Entrpreneur Hunt 

A veteran franchisor reflects on how entrepreneurship and franchising

are a rewarding combination.

By Eileen Huntington

I’ve celebrated two momentous events in the past year. The first was the 40th anniversary of co-founding Huntington Learning Center with my husband Ray in 1977. The second was being named 2017 Entrepreneur of the Year by the International Franchise Association. For these events to happen in close succession is truly remarkable and humbling. It’s also prompted me to reflect on what it means to be a successful entrepreneur.

Entrepreneur 1

Master the balancing act: How entrepreneurs can leverage

the opportunities franchise organizations offer.

By Rob Basso

Is it possible for an entrepreneur to work within the framework of a franchise system? Is the desire to take risk, think outside the box and create new products or services possible when owning one or more franchises? 

The answer to these questions is yes.

Risk Management

Taking steps to insulate the business from delivery driver risks is crucial

to the wellbeing of your franchise.

By Bill Strout

In Georgia, a jury recently awarded $11 million to a woman involved in an automobile accident with a pizza delivery person, according to Courtroom View Network. The accident occurred at night, in the rain. In California, a court awarded an 87-year-old woman with several million dollars after an 18-year-old delivery person drifted into the wrong lane and into the path of her vehicle, according to The San Diego Union-Tribune. The delivery driver suffered a medical condition behind the wheel and the jury felt the driver’s employer should have done more to ensure their driver could work safely with her condition.

Email Marketing

How to improve a restaurant’s brand image with email marketing.

 By Colby Cavanaugh

If you work for a large restaurant group, chances are you’re sending customers regular email updates on news such as restaurant openings, menu updates, event invitations, giveaways and so forth. However, while many restaurant groups turn to email as a marketing tool, far too few actually utilize the best practices needed to do it well and get lasting results. 

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