Omnishopper

How multi-location businesses can connect online advertising to offline sales.

By Amanda Martin

The omnishopper is a consumer who researches products online but goes to a physical store to purchase them. Seventy-six percent of omnishoppers end up doing most of their shopping research online, which means there is an incredible opportunity to influence the consumer’s eventual purchase through online advertising, but also an incredible gap in a marketer’s ability to measure that influence in terms of actual sales lift. 

EMailSecurity

Educate your employees and dedicate security staff to protect your franchise from email threats.

By Dan Hoban

Email is the main source of communication for all businesses, and one where employees go about their daily routine sending, receiving and opening emails and attachments with no thought of the potential risk that unsecured emails can do to themselves and the franchise. 

Email security is a critical risk for many companies and franchisees alike, which is why it’s important to ensure that your email security is up to date and employees are well educated. Hackers can gain access to your company’s network through employees’ emails. An unwanted email can contain an exploit that gives hackers unlimited access to your computer and your organization’s network. In fact, more than 90 percent of all attacks originate with emails. 

EmployeesFirst

Employees are a franchise’s most important asset, and it is important to treat them that way.

By Mark Cottle

“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” – Mary Kay Ash, founder of Mary Kay Cosmetics

Successful leaders know they cannot singlehandedly scale a company; they need quality people to make a business go and grow. Consider the example of a guy I know pretty well. We’ll call him Chuck. Chuck is a fantastic landscaper. He’s got an incredible work ethic, a good safety record and he genuinely cares about customer satisfaction. He’s also got a truck, which is essential for hauling the tools of his trade.

Video Marketing

Lights, camera, video marketing: What you need to know to prepare to be on video and TV. 

By Bill Corbett Jr. 

Imagine for a moment you are sitting in a cold, brightly-lit studio with a half-a-dozen people running in all directions. You see multiple flat screen monitors around the set and most have “your” image on them. A few minutes later, you hear in your ear that you are “going live on the air in 30 seconds.” The show host, whom you have never met before, rushes in and gives you a nod. Moments later, the red light on the camera in your face goes on. You are live on the air and now it’s time to perform.  

Ownership Culture

The best way to create a dependable team is to foster ownership among your store-level team members.  

By Doug Zirbel

As a franchise owner, leading a great team is both your biggest challenge and your biggest opportunity, especially in the fast-casual restaurant industry. Your team members are responsible for carrying out the vision of your original intention and delivering the customer experience you worked so hard to create. 

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