- Jim Harris
- Exclusive Features
NaturaLawn of America
NaturaLawn of America’s organic, environmentally friendly approach to lawn care
has gained it loyal customers and successful franchisees.
By Jim Harris, Knighthouse Media Editorial Staff
At the time Phil Catron founded NaturaLawn of America, there was little interest in his company’s environmentally friendly approach to lawn care within the industry. “When we first launched, the industry took a very negative approach toward us because we were against the norm,” he says.